Upload a client brief, add your spark, and Treatment turns it into researched creative territories and a client-ready deck.
Research and territories are free to preview. Pay only when you choose a direction.
Great ideas don't lose jobs.
Underdeveloped decks do.
You already know what makes a great idea. What you don't have is the time to turn it into something a client can feel: the research, the references, the structure, the slides, the images, the language that makes a direction land in a room.
Treatment does that work. It reads your client's brief, researches their business, their recent campaigns, their content direction, and the context around them. It surfaces what matters. It shapes clear creative territories for you to explore. And then it builds the strongest into a complete, polished treatment. One you can send with confidence.
Built for producers, directors, and creative agencies who don't struggle with ideas. Just with the time it takes to sell them.
Treatment analyses your client's brief and goes deeper, researching their recent work, campaign history, business priorities, and content direction. The context it surfaces in seconds would take you hours to compile. You walk in informed.
Treatment doesn't hand you one answer. It develops multiple distinct creative territories, each grounded in the brief and the research. You review them, shape them, choose where to go. The idea stays yours. The heavy lifting doesn't.
Every insight, every creative decision, every visual reference comes together into a structured, beautifully designed treatment, complete with AI-generated imagery prompted specifically for your concept. Delivered as a PDF or an interactive HTML page, ready to send.
Every frame was generated for a treatment, prompted from the concept and never pulled from stock.
Treatment doesn't replace your process. It accelerates it.
Upload your client's brief, usually a PDF. Add any additional context you already have, a thought you've been sitting on, an initial direction you want to pressure-test. Treatment takes everything in.
The system reads the brief, researches the client, and pulls together a curated body of context: their recent campaigns, business news, content strategy, and cultural positioning. The kind of research that usually costs you an afternoon.
Treatment presents three distinct creative territories: safe, progressive, and disruptive, each grounded in the brief and the research. All three are free to review. You choose the one or two worth building. You stay in the creative seat.
Choose your direction and check out. The build starts the moment payment clears. Your research, your insights, your chosen territory, structured into a fully formed treatment: the layout designed, the concept language written, imagery generated for your specific idea. You watch the deck take shape.
Your treatment arrives as a beautifully designed PDF or an interactive HTML page: crafted, considered, and completely client-ready. The kind of deck that used to take days. Now it's done before the day is.
Not a template. Not a slide deck. A treatment built around your idea, your client, your concept. Three full examples below. Open them, read them, save them as PDF.
Coffee made extraordinarily well, and treated the way mornings actually are. Reverence for the coffee. None for the theatre around it.
A premium roaster launching a ritual-led campaign, in a category where "ritual" has stopped meaning anything.
The category is precious; the mornings it sells don't exist. Obsessive craft, worn lightly, in kitchens people actually have.
A long, golden hour. A figure that moves between states, neither fully formed nor fully gone. Light as the only narrative.
A lead single about change, from an artist mid-reinvention: one shoot day, one location, a strong instinct already in the room.
Not a transformation story but a portrait of the in-between, shot across one real golden hour. The constraint becomes the concept.
Every development in the city sells altitude. This one sells arrival: a place that doesn't need to perform.
A flagship district launch in the most saturated luxury-property market on earth, where every competitor shoots the skyline.
Sanctuary instead of status. A campaign shot at human height that never looks up once. Belonging, not altitude.
Every deck Treatment builds is different. Because every brief is.
Simulated briefs, real output format. Open any sample and print to PDF to see exactly what you'd send.
Every territory is reasoned from your brief and the research, which is why no two treatments come out the same.
The research pass and all three territories cost nothing. You pay once, per project, when you choose the direction worth building.
One direction, fully built.
Two directions, developed in parallel. Present the choice.
Per project, not per month. A deck that wins one job pays for a hundred of these.
No. The deck is the last step, not the product. Treatment runs real research on your client first (their business, campaigns, category, audience), develops three strategically distinct creative territories from it, and only then builds the direction you choose into a treatment. Generic deck tools start from a template. Treatment starts from the brief.
The research pass and all three territories are free. You see the intelligence summary, the competitive gap, and three distinct directions with loglines and risk levels. You only pay when you choose a direction to build fully.
Yes. Every deck downloads as a clean HTML file you can edit directly, and exports to PDF. The thinking is structured so you can lift sections into your own template if you prefer. It’s your deck, not a locked render.
When image generation is enabled, cover imagery is generated specifically for your concept, prompted from your territory rather than pulled from stock. If generation is unavailable, the deck builds with its editorial layout intact. The deck never fails because an image does.
The engine is tuned to a working creative director’s register: clear, strategic, direct, no advertising jargon, no “unlock your brand’s potential.” You also set the tonal register per project before the engine runs.
That’s the point. The deck is built to be sent: brief understanding, research-backed insight, strategic rationale, creative direction, approach, and a closing ask. Read it before you send it. You stay the creative director. It’s your name on the work.
Research and territories: a couple of minutes. The full build after payment: a few minutes more. Budget ten minutes from pasting the brief to downloading the deck, against the day or two it usually costs.
Yes. Each treatment is its own project, so you can run as many briefs as you like, for as many clients as you like. Team accounts and saved client profiles are on the roadmap.
Yes. Every deck exports as an A4-landscape PDF, plus the HTML file. PowerPoint export is on the roadmap.
Start with one real brief. The research and the territories are free. You'll know in ten minutes whether this earns a place in your process.